Enterprise RSS Day of Action
Ed Brill mentioned that today has been designated the “Enterprise RSS Day of Action“.
The goal of this day of action is to raise awareness of the benefits of RSS within your organization.
The only way to get your organization (users) to use RSS is to provide great content. I consulted at an organization that was on the bleeding edge of Web 2.0 (they have been mentioned in Forrester twice). We wrote the RSS Portal (the 7.0.2 RSS template that Brill mentioned was buggy) that allowed their intranet news to be converted into RSS feeds.
During one of the demonstrations of the RSS portal I mentioned that I also created feeds for their IS job postings and internal “craigslist” site. I mentioned that “content is king” and if they wanted their users to adopt RSS they had to provide valuable feeds. I was told to turn off two extra feeds and concentrate on the news sites. This move essentially guaranteed a low adoption rate for their RSS feeds.
RSS in a corporation is only as valuable as its content. Even though you (CIO’s, communication teams, etc… ) think that your information is important and necessary to be placed into RSS feeds. Your users will want information that is valuable to them.
Examples:
- New Employee Hires
- HR Information
- Cafeteria Menus
- Job Postings
- Employee Classified Ads
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